THE EDIBLE SD CARD

Credits (name/s of the AD/CW): Joaquin Aubele AD / Olga Alonso CW

Work title: The edible SD Card
Client: CANON
Amount of pieces (if it is a campaign): 1
Tutor/Teacher: Niklas Frings-Rupp
Idea: Under many authoritarian governments or on the watch for criminals, photojournalists are compelled to ingest their SD cards to dispose of compromising data that could cost them their lives. To protect them and rise PR awareness about this topic, Canon creates the first edible SD card that you can eat to get rid of the data.

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