Credits (name/s of the AD/CW): Kushal Birari (AD) Philip Ziegler (CW)Work title: Soundwaves Client: Penguin Audio Books Amount of pieces (if it is a campaign): 3 Tutor/Teacher: Niklas Frings-Rupp Idea: When reading a book, you’re basically guessing the text melody in your head. How did the author meant the sentence to sound like? Penguin Audio Books knows. Their voice artists keep close attention to emphasis and intonation. Simple print ads highlight this extra dimension of storytelling.