HaptoCube

Credits (name/s of the AD/CW): Sasha Bobrov (AD) Gabriela Marijke van der Linden (AD) CarrieTang (CW)

Work title: HaptoCube
Client: Philips
Idea: So much good comes from being physically connected to another person, especially in difficult moments like surgery. Philips HaptoCube uses cutting edge ultrasound technology to physically connect patients to their loved ones while they’re lying on the operating table. The goal of is to improve the patient’s emotional experience, and in the process lower cortisol levels and thereby reduce complications and improve recovery times.

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