Credits (name/s of the AD/CW): AD: Francesc Enrich AD: Shao Tsai CW: Carlota Serra

Work title: Remember
Client: Donate Life
Amount of pieces (if it is a campaign): 3
Idea: Organs are unseen by us, that’s why we don’t remember having them on a day-to-day basis. But sometimes, we feel them react to what we’re doing. Remember is raising awareness about organ donation using a less traumatic approach to overcome the perceptual barrier linked to it. We invite people to remember they can donate their organs when they remember having them.