Credits (name/s of the AD/CW): Kushal Birari (AD) Stefan Rotaru (AD) Philip Ziegler (CW)Work title: Seamless Client: BMW Amount of pieces (if it is a campaign): 3 Idea: Connectivity is key for car bands. But in people’s digital routine, BMW is not yet top of mind. How can we change that? Simply illustrated ads highlight specific features of BMW Connected. The seamless transition shows our busy audience, how smoothly the app fits in to their digital life.