Great Stuff /Â Google Classes

GOOGLE Creative Lab
For some years now, MASE students get the chance to learn about Google and YouTube in a class, that sometimes takes place at Google Germany Headquarter in Hamburg. Our Managing Director Sabine Georg started this class while still working at Google (she spent a total of 14 years in managing roles at Google). And our students love the fact that they get insights into the company and special treatment from the Google canteen, when the class takes place onsite at Google 😉
The class’ content is around these topics:
- Google’s corporate history and philosophy
- Google Principles for Innovation
- Introduction to YouTube
- Creative Effectiveness for Online Video
- Content and Distribution Strategy
- Machine Learning for Creatives

ANTONIA WÄLHOLZ
Industry Head, Retail Google

MICHAEL GROSS
YouTube Content Solutions Lead Google

KATHRIN BUSCHMANN
Agency Sales Manager Google

NIKOLAI BOCKHOLT
Creative Services Engineer Google