Digital Marketing Training
Workshop in german language – in english language possible at the same time.
Upskilling yourself to become a Digital Marketing Ninja! This training is designed to help you develop the necessary skills to become an agent of change in today’s digital-first marketing world. We talk the customer centricity game, but we rarely walk it. And we don’t think about our customers expansively enough. There is so much opportunity out there!
Your competent guide
CAROLINE S. HENNE
My solution to these problems is a simple content & marketing framework we can use to put your customers first and achieve maximum success: The foundational elements of the framework are the consideration stages and the audience in each stage. The output is a holistic, 360 degree, mid to long term marketing plan that brings all touchpoints together into one, overarching strategy.
Once the strategy is clear, you’ll explore the importance of every individual advertising format & channel, with a specific focus on display, video, and search. In addition, you’ll explore how social, affiliate and email marketing can help you position your client’s brand to reach and appeal to consumers in a multi-screen world. We’ll end with a grand finale, where we’re putting everything together taking a real brand and presenting a 360 degree strategy.
By the end of our training, you will know how to innovate and stay ahead of the competition, using the knowledge outlined for achieving success in the new digital economy.
A 2 day face2face training in Miami Ad School’s rooms in Hamburg or Berlin (also possible to do at your offices if booked for your company only). Refreshments and course materials are provided. The following topics are included:
- Intro – Outlook into future
- Customer-Centric Marketing Strategy
- Display Advertising Introduction
- FB & Instagram – Organic Social & Advertising
- The Google Advertising Universe: Search, Shopping etc.
- Google Analytics & Insights Tools
- Affiliate Marketing & Email Marketing
Throughout the entire training we will always put our customers first and work on the basis of my favourite Marketing Model: See, Think, Do, Care. The foundational elements of the framework are the consideration stages and the audience in each stage.
1000 EUR per person plus 19% VAT (1,190 EUR) (min number of participants = 5)
Register now – I look forward to hearing from you!
WHERE AND WHEN?
At 29th + 30th of April, 2020. The 2-day seminar will take place from 10:00 AM to 06:00 PM at the Miami Ad School Europe in Hamburg.
Miami Ad School Europe | Finkenau 35e | 22081 Hamburg
- 1.000€ plus VAT. (1.190€ incl. VAT)
The fee includes snacks, pastries and various drinks.