Digital Marketing Training

UNDERSTAND AND USE GOOGLE, INSTAGRAM, PINTEREST AND FACEBOOK

CARO HENNE SHOWS HOW TO DO IT!

12th + 13th of November, 2019 – MIAMI AD SCHOOL EUROPE in Hamburg

Workshop in german language – in english language possible at the same time.

THE IDEA

Upskilling yourself to become a Digital Marketing Ninja! This training is designed to help you develop the necessary skills to become an agent of change in today’s digital-first marketing world. We talk the customer centricity game, but we rarely walk it. And we don’t think about our customers expansively enough. There is so much opportunity out there! 

Your competent guide

CAROLINE S. HENNE

Ex-Google Manager
Self-employed consultant in digital communication and marketing strategy

My solution to these problems is a simple content & marketing framework we can use to put your customers first and achieve maximum success: The foundational elements of the framework are the consideration stages and the audience in each stage. The output is a holistic, 360 degree, mid to long term marketing plan that brings all touchpoints together into one, overarching strategy.

Once the strategy is clear, you’ll explore the importance of every individual advertising format & channel, with a specific focus on display, video, and search. In addition, you’ll explore how social, affiliate and email marketing can help you position your client’s brand to reach and appeal to consumers in a multi-screen world. We’ll end with a grand finale, where we’re putting everything together taking a real brand and presenting a 360 degree strategy.

By the end of our training, you will know how to innovate and stay ahead of the competition, using the knowledge outlined for achieving success in the new digital economy.

WHAT?

A 2 day face2face training in Miami Ad School’s rooms in Hamburg or Berlin (also possible to do at your offices if booked for your company only). Refreshments and course materials are provided.   The following topics are included:

  • Intro – Outlook into future
  • Customer-Centric Marketing Strategy
  • Display Advertising Introduction
  • FB & Instagram – Organic Social & Advertising
  • The Google Advertising Universe: Search, Shopping etc.
  • YouTube
  • Google Analytics & Insights Tools
  • Pinterest
  • Affiliate Marketing & Email Marketing

Throughout the entire training we will always put our customers first and work on the basis of my favourite Marketing Model: See, Think, Do, Care. The foundational elements of the framework are the consideration stages and the audience in each stage.

COST

1000 EUR per person plus 19% VAT (1,190 EUR) (min number of participants = 5)

Register now – I look forward to hearing from you!

Workshop Details:

WHERE AND WHEN?

The seminar will take place on 12th + 13th of November 2019, from 10:00 AM to 06:00 PM at the Miami Ad School Europe in Hamburg.

Miami Ad School Europe | Finkenau 35e | 22081 Hamburg

PARTICIPATION FEE

  • 1.000€ plus VAT. (1.190€ incl. VAT)

COMPLETE PACKAGE

The fee includes snacks, pastries and various drinks.

REGISTRATION AND PAYMENT

Download the registration form here, then fax the binding registration to +49 40 41346767, or send it by e-mail to matthias@miamiadschool.de

FOR QUESTIONS PLEASE CONTACT

Miami Ad School Europe · Phone: +49 40 4134670 · E-Mail: matthias@miamiadschool.de