THE BOOT CAMP FOR MEDIA AND STRATEGIC PLANNERS
This boot camp was developed by leading planners precisely to meet the specific needs of this industry.
Ten jam-packed, mind-expanding weeks make a maximum of 20 participants from around the world into smart strategists and planners.
With the help of high-caliber lecturers – independent planners, media experts, and creative directors – each week you dig deeper and deeper into the material and are brought up to speed on the topic of account planning. The terms research, brand, insight, and ideas are put under the microscope with you so that they are no longer mysterious – you’ll know them inside out. Strategic approaches, working with creative teams, and presenting to customers thus go hand in hand.