Matthias Breitschaft was born in the beautiful Münster. During his studies in cultural studies and media economics he worked as a freelance copywriter and finally got to know and love planning at J. Walter Thomson in Frankfurt and Ogilvy in New York, where he was also employed as a freelancer. He started his career at Publicis Sasserath Brand Consultancy in Frankfurt. From 2002 to 2006 he was in charge of top-class clients such as Nestlé, Renault and Deutsche Bank and was responsible for setting up a new location in Hamburg. In 2006, Matthias Breitschaft joined Jung von Matt in Hamburg, where he worked as a strategic planner and later as a Senior Strategic Planner and others In 2009 the change to the Scholz & Friends Strategy Group in Hamburg was responsible for the development and implementation of national and international brand and communication strategies of major customers such as the BILD newspaper, Ferrero, Mercedes Benz and OBI. First as Strategy Director, then as Executive Strategy Director after two years, he was also responsible for leading B2B and B2C customers nationally and internationally, such as Commerzbank, Vodafone, TUI, Henkel Automotive, XING and Zeit Online. In addition to his leadership role, he was also involved in human resources development and the development of an innovation offering of the Strategy Group. Matthias Breitschaft regularly gives lectures and seminars, i.a. at the Miami Ad School, the Texterschmiede, the Kunsthochschule Wandsbek, the Hochschule Fresenius and the btk.In October 2014 Matthias Breitschaft joined the Hirschen Group as a strategist. Together with Vincent Schmidlin he founded VORN Strategy Consulting in the spring of 2015. Here he supports national and international clients in matters of planning and brand management as well as around the topic of digital transformation and its effects on people and brands. In August 2018 change as Managing Director to the Serviceplan Consulting Group.