Career Booster / Seminars & Workshops / Digital Marketing Training – Now online!
Become a Digital Marketing Ninja in 2 days! In this training you will learn everything you need to succeed in today’s “Digital First” Marketing world. Everybody talks about Customer Centricity, but hardly anybody really puts the knowledge about user centricity into practice. And – there is still far too little thought given to the user. And there are so many opportunities to do so!
Your competent guide
CAROLINE S. HENNE
My solution to this problem: a Content & Marketing Framework that is as simple as it is effective, which puts our customers at the centre of attention and with which you can achieve maximum success: the basic building blocks of the framework are the phases of “consideration” and the consideration of “audience”. The result is a holistic, 360 degree marketing plan that works in the medium and long term. And which bundles all touchpoints into a superior strategy.
You will learn about the significance and impact of the individual advertising channels and formats. With a focus on display, video and search. You will also learn how social media, affiliate and email marketing help you, your brand and your customers to survive in a multi-screen world. To top it all off, we will put it all together to develop and present a 360° strategy for a real brand.
At the end of our workshop you will know how to stay ahead of your competition and will have the knowledge to not only survive in the new digital economy, but to be able to act innovatively and effectively.
Due to the current corona situation, the 2-day Face2Face will take place online via GOOGLE HANGOUT in German language. Participation in English language is possible without any problems, because Caro Henne will be able to speak in English too! The following topics will be covered:
- Insight – Outlook into the future (of digital marketing)
- Customer-Centric Marketing Strategy
- Introduction to Display Advertising
- FB & Instagram – Organic Social & Advertising
- Google advertising programs: Search, Shopping etc.
- Google Analytics & Insights Tools
- Affiliate Marketing & Email Marketing
We will focus on the customer during the whole training and use my favourite marketing model: See, Think, Do, Care.
850 EUR plus 19% VAT per person (1.011,50 EUR incl. VAT)
14 years experience in digital communication and marketing strategy. Countless workshops conceived, organized, led and: survive! Oh, and- Ex Sector Lead Luxury at Google. I should know what I am doing ????
Register now – I look forward to seeing you!
WHERE AND WHEN?
On April 29 + 30, 2020, the two-day seminar will take place from 10:00 a.m. to 6:00 p.m. via the online tool GOOGLE HANGOUT.
- 850 EUR plus 19% VAT per person (1.011,50 EUR incl. VAT)